‘‘
From Entertainment to Engagement
The ability of
purposeful content to
move audiences
is considerable—and growing.
of respondents said that they’re attracted to movies and documentaries addressing important social issues or causes.
80%
And yet, purpose-driven entertainment doesn't always
maximize its potential
for social action—
or commercial success.
of Americans feel
frustrated when a movie or TV series about an important social issue doesn’t provide information about how
to take action.
62%
But what if creators of
purposeful content could help audiences translate
passion into action—
and, as a result, economically
and effectively attract greater
attention to their films, TV, music or other entertainment?
