Entertainment PR | Advocacy Marketing

of respondents said that they’re attracted to movies and documentaries addressing important social issues or causes.

80%

of Americans feel

frustrated when a movie or TV series about an important social issue doesn’t provide information about how

to take action.

62%

But what if creators of

purposeful content could help audiences translate

passion into action—

and, as a result, economically

and effectively attract greater

attention to their films, TV, music or other entertainment?