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From Entertainment to Engagement
of respondents said that they’re attracted to movies and documentaries addressing important social issues or causes.
80%
And yet, purpose-driven entertainment doesn't always
maximize its potential
for social action—
or commercial success.
of Americans feel
frustrated when a movie or TV series about an important social issue doesn’t provide information about how
to take action.
62%
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But what if creators of
purposeful content could help audiences translate
passion into action—
and, as a result, economically
and effectively attract greater
attention to their films, TV, music or other entertainment?
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