TIROTA | Why Us | Entertainment PR

Why TIROTA

We produce results for Purposeful Entertainment— combining industry-leading communications capabilities with unparalleled advocacy campaign building experience to create the potential for game-changing social action.

We do it by generating unprecedented levels of audience engagement—

for both social and commercial impact.

Here's what we can do for your purpose-driven content:

Longer shelf life
Affinity group distribution/partnerships
Issues-focused press coverage
More social media buzz
Less reliance on expensive paid media
Greater award season momentum and...
GREATER SOCIAL IMPACT

Cause-focused campaigns

to make content "must see," sustain interest, build relevance and lifespan

IP

to reinforce cause's urgency, opportunity for action

Outreach

to tap "free" sources of visibility—word of mouth, interest groups, issue-focused media

Information tools

to empower audiences

to act

We deliver uniquely comprehensive support, incorporating our solutions into all critical points of the entertainment content lifecycle.

The Concept

HELP creators shape a concept, develop ideas for advocacy-focused marketing support — getting to greenlight faster

Greenlight

NAIL DOWN the essential elements of the cause-focused initiative, including public opinion research, intellectual property, partner-ships with key allies, and more

Production

DESIGN cause campaign, advocacy-flavored marketing — with tools to support audience action

Post-Production

LAUNCH cause campaign (prior to release) to build awareness, interest & anticipation

Release & Beyond

EXPAND cause campaign & launch media effort — to attract audience, lengthen project life, generate social action

We back up our process with expert capabilities, including:

Advocacy Campaigns

Strategic Partnerships

Website Development

Social Media

Traditional PR

For more information about TIROTA, and to receive a copy of Purpose and Profits: Six Questions for Socially Conscious Filmmakers, please complete the form below.