Why TIROTA
We produce results for Purposeful Entertainment— combining industry-leading communications capabilities with unparalleled advocacy campaign building experience to create the potential for game-changing social action.
We do it by generating unprecedented levels of audience engagement—
for both social and commercial impact.
Here's what we can do for your purpose-driven content:
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Longer shelf life
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Affinity group distribution/partnerships
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Issues-focused press coverage
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More social media buzz
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Less reliance on expensive paid media
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Greater award season momentum and...
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GREATER SOCIAL IMPACT
Cause-focused campaigns
to make content "must see," sustain interest, build relevance and lifespan
IP
to reinforce cause's urgency, opportunity for action
Outreach
to tap "free" sources of visibility—word of mouth, interest groups, issue-focused media
Information tools
to empower audiences
to act
The Concept
HELP creators shape a concept, develop ideas for advocacy-focused marketing support — getting to greenlight faster
Greenlight
NAIL DOWN the essential elements of the cause-focused initiative, including public opinion research, intellectual property, partner-ships with key allies, and more
Production
DESIGN cause campaign, advocacy-flavored marketing — with tools to support audience action
Post-Production
LAUNCH cause campaign (prior to release) to build awareness, interest & anticipation
Release & Beyond
EXPAND cause campaign & launch media effort — to attract audience, lengthen project life, generate social action
