We produce results for Purposeful Entertainment— combining industry-leading communications capabilities with unparalleled advocacy campaign building experience to create the potential for game-changing social action.
We do it by generating unprecedented levels of audience engagement—
for both social and commercial impact.
Here's what we can do for your purpose-driven content:
Longer shelf life
Affinity group distribution/partnerships
Issues-focused press coverage
More social media buzz
Less reliance on expensive paid media
Greater award season momentum and...
GREATER SOCIAL IMPACT
to make content "must see," sustain interest, build relevance and lifespan
to reinforce cause's urgency, opportunity for action
to tap "free" sources of visibility—word of mouth, interest groups, issue-focused media
to empower audiences
We deliver uniquely comprehensive support, incorporating our solutions into all critical points of the entertainment content lifecycle.
HELP creators shape a concept, develop ideas for advocacy-focused marketing support — getting to greenlight faster
NAIL DOWN the essential elements of the cause-focused initiative, including public opinion research, intellectual property, partner-ships with key allies, and more
DESIGN cause campaign, advocacy-flavored marketing — with tools to support audience action
LAUNCH cause campaign (prior to release) to build awareness, interest & anticipation
Release & Beyond
EXPAND cause campaign & launch media effort — to attract audience, lengthen project life, generate social action
We back up our process with expert capabilities, including:
We design and execute communications campaigns that increase awareness of urgent societal causes and issues— and the efforts of our clients to make a difference.
We connect our clients with potential allies, via our extensive relationships with entertainment-focused organizations and associations as well as advocates for social change in both non-profits and business.
We help clients design and launch a Web presence— whether a cutting-edge destination site or a lower-cost approach—that memorably promotes content and gets audiences engaged.
We create effective and innovative social media-based campaigns that maximize viral opportunities and augment traditional media visibility effectively and cost-efficiently.
We have decades of experience showcasing client accomplishments, launching new brands and projects, and illuminating significant societal and industry trends, through our deep ties to news media across all channels covering entertainment, social advocacy, and the non-profit as well as corporate worlds.