We produce results for Purposeful Entertainment— combining industry-leading communications capabilities with unparalleled advocacy campaign building experience to create the potential for game-changing social action.
We do it by generating unprecedented levels of audience engagement—
for both social and commercial impact.
Here's what we can do for your purpose-driven content:
Longer shelf life
Affinity group distribution/partnerships
Issues-focused press coverage
More social media buzz
Less reliance on expensive paid media
Greater award season momentum and...
GREATER SOCIAL IMPACT
to make content "must see," sustain interest, build relevance and lifespan
to reinforce cause's urgency, opportunity for action
to tap "free" sources of visibility—word of mouth, interest groups, issue-focused media
to empower audiences
HELP creators shape a concept, develop ideas for advocacy-focused marketing support — getting to greenlight faster
NAIL DOWN the essential elements of the cause-focused initiative, including public opinion research, intellectual property, partner-ships with key allies, and more
DESIGN cause campaign, advocacy-flavored marketing — with tools to support audience action
LAUNCH cause campaign (prior to release) to build awareness, interest & anticipation
Release & Beyond
EXPAND cause campaign & launch media effort — to attract audience, lengthen project life, generate social action